Sega (all hail Sonic!): 1991 brought the announcement of Sega VR, a $200 headset for the Genesis console, a prototype finally shown at summer CES 1993, and consigned to the trash heap of VR in 1994, before any units shipped. Sega claimed that the helmet experience was just too realistic for young children to handle, but the real scoop from researchers showed that 40% of users suffered from cybersickness and headaches. It’s fair to say that Sega undoubtedly anticipated a sea of lawsuits; as one pundit in the industry put it: “It will be like the Pinto’s exploding gas tank.”
Perfectly capturing the annoying VR hype of the era is Alan Hunter’s (MTV) summer 1993 CES intro of Sega VR:
Money quote from a teen featured in the promo: “I thought I was going to have to wait till I was old… like 30, to get VR at home!” It’s now 2012, he’s closing in on 40, and still waiting.
Much more info can be found in Ken Horowitz’s 1994 review. Four games were produced especially for Sega VR, never to be released.
Here’s some sense of the much feared “realism” which provoked Sega to pull the plug on production:
Much to Sega’s credit, their VR fail was at least an original marketing effort, whereas later in the 1990’s, Nintendo’s Virtual Boy and Atari’s (Virtuality designed) Jaguar VR crashed and burned in much the same mode (although at far greater expense.)